Twitter is an online social media networking platform that enables its users to send and read short 140 character messages called “tweets”. From breaking news and entertainment to business adverts and personal opinions, Twitter provides its users with the full story and all of the live commentary that comes with it.
Everyday marketers are searching for an effective way to promote their products and services to their businesses audience, to keep them engaged and connected. When uploading a video onto Twitter, you only have 30 seconds to capture all of the content. Seems like a short time right? Yet you typically lose around a third of your viewers after 30 seconds, so this time constraint definitely works in your favours and keeps your viewers engaged. When editing your footage, it is as simple as drag and drop. You can delete all of the bad clips and creatively switch up scenes to suit your brands style and team’s personality. Be sure to include an interesting caption and a relevant but popular hashtag to help achieve your views!
When uploading a video onto Twitter, a marketer will always need to consider what approach will be the most successful and what they are hoping to achieve at the end of it.
Respond to your tweets
By making your followers feel more comfortable when engaging with your business through Twitter, will be an excellent opportunity for your followers to get to know the people behind the brand. Video is a simple way to respond to your audience, and its far more engaging than a simple tweet. By responding to your audience through video, helps you to stand out from your competitors. Start a campaign where your followers have the opportunity to ask your team questions, this can build up engagement and brand awareness.
Share real-time events
More and more brands are using Twitter video to cover and record events as they’re happening. Twitter video builds up more interactivity by involving followers in the big day if they can’t be there. Plus, Twitter stands out in the fast moving Twitter feed, so this can help your business to stand out and get more attention. Twitter video works equally well if you’re holding your own event and want to gain more exposure. Capture a quick 30 second video and share it with your followers to keep people connected and up-to-date with your brand. Not only does it update those who can’t make it to the event, but it also encourages those who have attended the event to tweet and engage with others and the business.
When uploading a video onto Twitter, a marketer will always need to consider what approach will be the most successful and what they are hoping to achieve at the end of it.
Respond to your tweets
By making your followers feel more comfortable when engaging with your business through Twitter, will be an excellent opportunity for your followers to get to know the people behind the brand. Video is a simple way to respond to your audience, and its far more engaging than a simple tweet. By responding to your audience through video, helps you to stand out from your competitors. Start a campaign where your followers have the opportunity to ask your team questions, this can build up engagement and brand awareness.
Share real-time events
More and more brands are using Twitter video to cover and record events as they’re happening. Twitter video builds up more interactivity by involving followers in the big day if they can’t be there. Plus, Twitter stands out in the fast moving Twitter feed, so this can help your business to stand out and get more attention. Twitter video works equally well if you’re holding your own event and want to gain more exposure. Capture a quick 30 second video and share it with your followers to keep people connected and up-to-date with your brand. Not only does it update those who can’t make it to the event, but it also encourages those who have attended the event to tweet and engage with others and the business.
Promote and educate
By sharing or retweeting content other than your own is useful and fun for your audience as it shows that you are connecting with your industry and keeping up-to-date with all of the latest news. However, that doesn’t mean that you can’t create your own content through promotional videos. By creating your own videos shows that you have a passion for your business and that you would like your followers to also be a part of it. 92% of marketers believe that the purpose of videos should be to inform or educate. So by creating educational content in a visually interesting way will help your followers to connect and engage more easily with your business.
Studies show that visuals drive up to 180% more engagement! So whether you want to tell a story that’s fun, educational or corporate, video is an important tool to use because people respond well to visuals.
Don’t forget, people remember…
20% of what they hear,
30% of what they see,
and 70% of what they hear and see.
Ask for user-generated content
Why not ask your followers to contribute a video? You could even run a contest that encourages your followers to get involved and add a bit more excitement to your companies’ profile. You’ll need to think about what you want the subject of the video content to be and start promoting it. Let your followers know whether you want a simple, fun video or whether you want your followers to include your product or service. Make sure to create your own unique hashtag for your followers to use when they share their video. This helps you to easily find and track their tweets, as well as promote the hashtag across a wider audience to increase your followers and boost your brand awareness.
GoPro regularly ask their followers to send them videos using the GoPro and they then share a ‘video of the day’ tagging their follower and using the GoPro hashtag.
