Project: TV Commercial for Amabel

Services commissioned: Concept and Creatives, Scripting, Storyboards and Producing

Reels in Motion worked with pharmaceutical giant Glector to produce a TV commercial for one of the products Amabel.  This was a new produce that Glector was taking to market in the Indian market and wanted this commercial to really portray the brand and the life style associated with the the Amabel product.  Glector are a well established pharmaceutical industry however Amabel was breaking into a new section the Health and Wellbeing industry an industry with a Trillion Dollar holding but as you can appreciated a highly saturated market.  Reels in Motion working with the marketing team at Glector knew we had to grab the viewers attention and helped their Indian market connect with the product.  Their target was the younger professional that they knew had a large market share.  The advert needed to capture that audience.  Reels in Motion lead on all creatives and produced the film with all principle photography taking place in India.

Reels in Motion have the team to work from concept through to delivery and are happy to act as lead producers.  However we are often source as the production company with our agency clients leading on all creative.  Reels in Motion can assist with all scripting, storyboarding, casting, scheduling and location sourcing if this is required.  So whether you have a concept for your commercial or you are looking for a production company to lead the project then please look to us as your producing partner.  Either call one of our studios to arrange a meeting or fill in the enquiry form on our contacts page and we can begin brining your project to live and seeing the results your marketing team are hoping for.