In the thick of the digital era it’s never been more important to have a website for your business, institution or organisation and that’s not something that’s set to change. But as the web gets more and more saturated with similar sites, how can you ensure yours stands out from the crowd and attracts your clientele? Videos are fast becoming the ‘must have’ for any webpage so how can web videos benefit West Midlands companies?

Marketing

Using a website video to market your West Midlands business is a strong way to get your services beyond the confines of your county, especially for digital companies. Accessible from anywhere in the world a website equipped with a video has a precedent over those without by providing an in-depth look at your company in a visually stimulating and engaging manner. Using a web video to explain your services & how they’re beneficial leaves a lasting impression on viewers and your webpage will stick out in their mind when they come to choosing a provider.

Testimonials

Using web video to showcase your client testimonials can add significant value to them. Reading reviews can help customers decide whether or not they want to use your company, but seeing customers communicate their feelings has a more profound effect as over 90% of communication comes from body language. Being able to view this on screen, potential customers will subconsciously pick up on the positive non-verbal cues, which in turn will solidify your reputation as reliable and credible.

Product Demonstrations

It is a known fact that consumers like to scope out the products they are buying and know as much information as possible about them, in order to make an informed decisionSupplying them with a product demonstration website video can ease the buying journey for customers and make them more likely to purchase from you. From electrical goods to bicycles many companies can reap the benefits of website videos in the West Midlands.

If you’re interested in creating a website video for your West Midlands business, contact our local team in Stoke on 01782 454 054.