Stoke-on-Trent’s reputation as an ever-growing creative and cultural force was given another boost yesterday as Channel 4 announced that the city had made the short-list to become the new creative hub for the ground-breaking network. Stoke will now vie with Belfast, Brighton, Newcastle-Gateshead, Nottingham and Sheffield in the next round of presentations in June – with the winners announced in October.

Along with the new creative hub, Channel 4 are also looking for a host city for their new HQ with Bristol, Cardiff, Glasgow, Greater Manchester, Leeds, Liverpool and the West Midlands all in the running.

The momentum and feelgood factor that the 2021 City of Culture bid created in Stoke-on-Trent has continued to grow.  Creative England named the city’s very own Platform, Carse and Waterman, Rachel Shenton and Enlighten in the top 50 leaders and innovators in the country (not to mention Reels in Motion being named in the Televisual Top50!). All of this, alongside the growing number of creative companies and individuals the city is producing, is further proof that something special is happening in Stoke-on-Trent right now. Being home to the C4 creative hub would be a fitting and deserved honour for the whole city.