Launching a new product can be a nerve-wracking experience, even if the research has been done meticulously and the product is at its peak, there are always concerns that it just won’t sell. One sure fire way to ensure that it does and that it is viewed by the right audience is to market the product and producing a product video in Derby can help.

Work in Real People

When crafting the storyboard for your product video in Derby, you’re likely looking to develop a plan that converts. Consumers are far more likely to purchase a product if they have genuine proof that is has met the expectations of other users. Working in a case study or interview style review is a great way of showcasing exactly that and gives a product video a more personal edge, as typically people want to buy from other people, not a faceless brand.

Introduce the Product

If someone is choosing to watch your product video in Derby it’s likely because they want to know more about it and are already considering a purchase, which is why it is important to introduce the product right away. If you fail to deliver the information the viewer is seeking, you could lose their interest and even a sale, but by showing the product within the first few seconds, it will quickly validate the fact that the viewer is watching the correct video.

Stay On Brand

Consistency in corporate communications is key to generating sales and helps to qualify your brand as a trustworthy one. Ensuring that your brand identity is carried throughout your video provides this much sort after consistency, so if your brand is casual and funny, keep things light-hearted, or if your business is known as serious and direct, get to the point and put the most important information first.

For more information about producing product videos in Derby or any other area, call our team on 01782 454 054.