Project: Internal Communication video Aspire Housing Group

Services Commissioned: Scripting, Storyboarding, Casting, Scheduling, Location sourcing, Production, Post Production, Producing and Directing

Reels in Motion were commissioned to produce two films to be used in an event at the end of October, hosted by our client – Aspire Housing Group. The overall aim of the video is to inspire and inform the audience about the Aspire Group and the future that it holds, while making them feel proud to be part of such an amazing organisation.  Reels in Motion understood that Aspire wanted to make sure that they staff understood that they were at the heart of everything they did and were the reason for the organisations success.  After several meetings with the marketing team at Aspire and Sinéad Butters MBE, Chief Executive, Reels in Motion have a clear understanding of the organisation and what they needed to portray.  The team went away and came back with the concept you see below.  To say Sinéad and the Executive Team where blown away is understatement however we had now got to deliver.  At Reels we understand that the script is critical all great films start with a great script however its also all about the execution!  Often a good concept can be presented or even a script but then then thats not delivered.  We often have clients comes to us when they have not had the concept delivered that they were hoping for.

Reels in Motion worked with multiple staff across multiple sites to produce the Aspire Video and it is exactly what the organisation wanted and what they are all about.  At the launch event I believe there were tears!  We are now on our 4th project with Aspire which I hope is testament to how we work at Reels.  We want to work with our clients over and over again bringing their organisation, people and skills to the screen.